Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/168735 
Erscheinungsjahr: 
2011
Quellenangabe: 
[Journal:] Amfiteatru Economic Journal [ISSN:] 2247-9104 [Volume:] 13 [Issue:] 30 [Publisher:] The Bucharest University of Economic Studies [Place:] Bucharest [Year:] 2011 [Pages:] 544-554
Verlag: 
The Bucharest University of Economic Studies, Bucharest
Zusammenfassung: 
As universities are presently involved in a world-wide competition for students, and, implicitly, for markets in which to sell their services, the issue of the advantages research brings, transformed in market share increase, becomes an issue for university management. The paper examines, comparatively, the profitability of basic and applied research in terms of strengthening the market position of a university actively involved in one type of research or in both at a time. Well developed indicators to measure the relationship between research activity and prestige, on the one hand, social capital, on the other, and we will correlate these two research outcomes with the university market share and competitive advantage. The interest a university has to invest in its research activities has a market feedback, which provides a sense of involvement for practical reasons, and that goes beyond the bare purpose of reporting results .
Schlagwörter: 
entrepreneurial university
performance ratios
basic and applied research
JEL: 
I23
C22
M14
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