Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/168666
Authors: 
Ioana, Adrian
Mirea, Vasile
Balescu, Cezar
Year of Publication: 
2009
Citation: 
[Journal:] Amfiteatru Economic Journal [ISSN:] 2247-9104 [Volume:] 11 [Year:] 2009 [Issue:] 26 [Pages:] 270-276
Abstract: 
For each product or service, the area of the circle represents the value of its sales. The BCG (Boston Consulting Group) matrix thus offers a very useful map of the organization's service strengths and weaknesses, at least in terms of current profitability, as well as the likely cash flows. The criteria function concept consists of transforming the criteria function (CF) in a qualityeconomical matrix MQE. The levels of prescribing the criteria function were obtained by using a composition algorithm for three vectors:T vector – technical parameters’ vector (ti);E vector – economical parameters’ vector (ej) and P vector – weight vector (p1).
Subjects: 
quality management
services
BCG Matrix Method
materials industry
JEL: 
L25
Creative Commons License: 
http://creativecommons.org/licenses/by/4.0/
Document Type: 
Article

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