Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/168553 
Erscheinungsjahr: 
2017
Schriftenreihe/Nr.: 
14th Asia-Pacific Regional Conference of the International Telecommunications Society (ITS): "Mapping ICT into Transformation for the Next Information Society", Kyoto, Japan, 24th-27th June, 2017
Verlag: 
International Telecommunications Society (ITS), Calgary
Zusammenfassung: 
This study examines preceding factors of user innovation behavior using a case of smartphone applications toexamineindirect and direct effects of consumer attitude on user innovation. Specifically, this study focuses ontwo aspects of the user innovation evaluation:quality and quantity. Quality of user innovation in particular has the potentialtocontribute tothe profitability of firms thatprovide social mediaor other community services.This study proposes a structural model to examine the relationship between thesetwo user innovation aspects and preceding attitude factors, involvement, consumer knowledge,and customer orientation.The empirical analysisis based ona consumer survey to examine commonalitiesand differences in two countries: Japan and China. In each country, two services are chosen asrepresentative cases of the user-generated content business modelto measure user innovation behaviors based on the two aspectsmentioned.Byclarifying the preceding factors of user innovation behavior, this study hasimplications for new business models and future innovation research.
Schlagwörter: 
User Innovation
Smartphone Applications
UGC (User-Generated Content)
Customer Orientation
JEL: 
M31
M15
O30
Dokumentart: 
Conference Paper

Datei(en):
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