Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/168534 
Autor:innen: 
Erscheinungsjahr: 
2017
Schriftenreihe/Nr.: 
14th Asia-Pacific Regional Conference of the International Telecommunications Society (ITS): "Mapping ICT into Transformation for the Next Information Society", Kyoto, Japan, 24th-27th June, 2017
Verlag: 
International Telecommunications Society (ITS), Calgary
Zusammenfassung: 
This study aimed to bolster knowledge regarding the factors affecting adoption behaviors of online dating sites. We held the view that the adoption of online dating sites is not only a diffusion of innovation process but also an outcome of the interactions among individual, peers and society. Using the data collected from a telephone interview by the Pew Research Center’s Internet and American Life Project in U.S., this study explored the role of perceived usefulness, perceived peer influence and perceived social reality in the adoption process. As a result, perceived usefulness of online dating sites was found to be the principal factor in influencing one’s choice of online dating sites. Also, perceived peer influence had been considered as another influential factor in this adoption process. However, perceived social reality had shown no impacts towards this adoption decision.
Schlagwörter: 
online dating sites (ODS)
adoption
perceived usefulness
peer influence
social reality
Dokumentart: 
Conference Paper

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