Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/168528 
Erscheinungsjahr: 
2017
Schriftenreihe/Nr.: 
14th Asia-Pacific Regional Conference of the International Telecommunications Society (ITS): "Mapping ICT into Transformation for the Next Information Society", Kyoto, Japan, 24th-27th June, 2017
Verlag: 
International Telecommunications Society (ITS), Calgary
Zusammenfassung: 
With widespread use of smartphones, many people use smartphone online shopping applications to enjoy online purchasing. However, Japanese young people’s behavior and perceptions with regard to smartphone online shopping applications are unclear. To reveal these perceptions and priorities, this study examined Japanese respondents’ adoption of online shopping applications on smartphones by applying a choice-based conjoint analysis. This study revealed that our respondents place the highest priority on the security considerations of online shopping applications. Popularity is another important attribute of online shopping applications. Gender, living area, and users’ online purchase experience affect young people’s priorities for smartphone online purchasing.
Schlagwörter: 
Online Shopping Behavior
Smartphone Shopping Applications
Priorities
Conjoint Analysis
Dokumentart: 
Conference Paper

Datei(en):
Datei
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