Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/168503
Authors: 
Koeder, Marco
Tanaka, Ema
Sugai, Philip
Year of Publication: 
2017
Series/Report no.: 
14th International Telecommunications Society (ITS) Asia-Pacific Regional Conference: "Mapping ICT into Transformation for the Next Information Society", Kyoto, Japan, 24-27 June, 2017
Abstract: 
This paper offers a look at the Japanese mobile free to play market with a focus on “Gacha”, a game of luck mechanism used in many Japanese games. The paper tries to explain about the concept of Gacha, its different forms, some known regulation issues and briefly looks at player and professional’s insights and discusses an analytical framework for further studies to figure out the reason of player’s acceptance of price discrimination in F2P mobile games.
Subjects: 
Free-to-play
freemium
mobile games
lottery
behavior
attitudes
virtual goods
Japan
Document Type: 
Conference Paper

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