Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/163548
Authors: 
Wenz, Alexander
Year of Publication: 
2017
Series/Report no.: 
ISER Working Paper Series 2017-05
Abstract: 
Using data from a non-mobile-optimised survey in the UK, this paper compares the quality of survey data from mobile devices with different screen size. The findings suggest that data quality mainly differs between small smartphones with a diagonal screen size of below four inches and larger mobile devices. Users of small smartphones are significantly more likely to drop out of the survey, to provide shorter responses to open-ended questions, and to straight-line in grid questions. There are no significant differences between screen size groups in completion times, response distributions, and number of items selected in check-all-that-apply questions.
Subjects: 
mobile web survey
smartphone
tablet
screen size
measurement error
data quality
JEL: 
C81
C83
Document Type: 
Working Paper

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