Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/162280
Authors: 
Ning, Mao
McAleer, Michael
Year of Publication: 
2017
Series/Report no.: 
Tinbergen Institute Discussion Paper 17-014/III
Abstract: 
This paper reviews the Thai national character according to Hofstede’s cultural dimension theory and Komin’s nine values cluster (Psychology of the Thai people), analyses the social hierarchy of Thai consumers according to the Luxury 4P Taxonomy (Han et al., 2010), integrates the Theory of Cultural Capital (Bourdieu, 1984), and expounds the features of social class. The global luxury fashion industry has grown significantly in recent years, but much of the research has been limited to conspicuous consumption and social identity. This paper involves religious beliefs that are argued to influence luxury purchasing motives. The purpose of the paper is to develop an analytical framework to aid in understanding luxury fashion consumption in a Buddhist country such as Thailand in order to inform luxury products vendors on how to improve their marketing strategies.
Subjects: 
Luxury fashion consumption
Purchasing motives
Buddhist beliefs
Marketing strategies
Thailand.
JEL: 
N35
Z12
Z13
Document Type: 
Working Paper

Files in This Item:
File
Size
265.2 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.