Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/158519
Authors: 
González-Maestre, Miguel
Martínez-Sánchez, Francisco
Year of Publication: 
2014
Citation: 
[Journal:] SERIEs - Journal of the Spanish Economic Association [ISSN:] 1869-4195 [Volume:] 5 [Year:] 2014 [Issue:] 1 [Pages:] 105-124
Abstract: 
In this study, we consider the role of a publicly owned platform and programme quality in the free-to-air broadcasting industry. We compare the equilibrium levels of advertising under private and mixed duopoly competition, and show that the connection between programme quality and advertising incentives is drastically different in each scenario. We also consider the welfare implications of our analysis and generate policy implications regarding the optimal level of government intervention in the broadcasting industry.
Subjects: 
Quality
Mixed duopoly
Advertising
Media
JEL: 
L11
L33
L82
M37
Persistent Identifier of the first edition: 
Creative Commons License: 
http://creativecommons.org/licenses/by/2.0/
Document Type: 
Article

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