Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/155362
Authors: 
Friedrichsen, Jana
Year of Publication: 
2017
Series/Report no.: 
DIW Discussion Papers 1644
Abstract: 
This paper uses a controlled laboratory experiment to investigate the effect of wealth on individual social responsibility (ISR), defined as choosing a more socially responsible product if a cheaper alternative is available. We find that rich consumers are significantly less likely to engage in ISR than poor consumers. This suggests that socially responsible production conditions may not be normal product attributes.
Subjects: 
social responsibility
consumer behavior
market experiment
wealth effect
JEL: 
M14
A13
C91
D03
Document Type: 
Working Paper

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