Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/148709
Authors: 
Sudtasan, Tatcha
Mitomo, Hitoshi
Year of Publication: 
2016
Series/Report no.: 
27th European Regional Conference of the International Telecommunications Society (ITS), Cambridge, United Kingdom, 7th - 9th September 2016
Abstract: 
Over-the-top (OTT) media and communications services are shifting internet consumption towards the increase of traffic over the internet. Since FTTH provides the highest capacity and speed of the broadband service, this paper attempts to examine the impact of OTT services to consumers to subscribe FTTH as an efficient off-load option from mobile broadband. Main research questions are whether and how OTT services affect and drive consumers to adopt optical fiber broadband. It uses fuzzy data to derive consumer's willingness to pay (WTP) for optical fiber broadband connection. The results of the study indicate that movie over internet service as an OTT service drives people to adopt and be willing to pay more for FTTH connection. The paper also discusses the policy implication on the promotion of optical fiber broadband adoption in Thailand.
Subjects: 
Optical fiber
Willingness to pay
OTT services
Fuzzy data
Document Type: 
Conference Paper

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