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Results 1-10 of 16.
Year of PublicationTitleAuthor(s)
2018Testing for consumer preferences of smoked asian sea bass (Barramundi) filet products in HungarySzűcs, István; Tikász, Ildikó Edit; Fehér, Milán; Stündl, László; Wright, Len Tiu
2015Students’ online purchasing behavior in Malaysia: Understanding online shopping attitudeZendehdel, Marzieh; Paim, Laily Hj; Osman, Syuhaily Bint; Wright, Len Tiu
2017Consumer social network brand identification and personal branding. How do social network users choose among brand sites?Kucharska, Wioleta; Wright, Len Tiu
2020Effect of social identity on the generation of electronic word-of-mouth (eWOM) on FacebookGonzález-Soriano, Franklin Javier; Feldman, Percy Samuel Marquina; Rodríguez-Camacho, Javier Alejandro; Wright, Len Tiu
2016Customer relationship management (CRM) experiences of Business-to-Business (B2B) marketing firms: A qualitative studyWali, Andy Fred; Uduma, Idika Awa; Wright, Len Tiu
2021Enhancing consumers' self-reported loyalty intentions in Islamic Banks: The relationship between service quality and the mediating role of customer satisfactionDandis, Ala' Omar; Wright, Len Tiu; Wallace-Williams, Donna Marie; Mukattash, Ibrahim; Al Haj Eid, Mohammad; Cai, Huifen
2019Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalizationGaber, Hazem Rasheed; Wright, Len Tiu; Kooli, Kaouther
2015The factors affecting the green brand equity of electronic products: Green marketingDelafrooz, Narges; Goli, Armin; Wright, Len Tiu
2014How brand personality, brand identification and service quality influence service brand equityLoureiro, Sandra Maria Correia; Lopes, Rui; Kaufmann, Hans Ruediger; Wright, Len Tiu
2015“Give Me Happiness” or “Take Away My Pain”: Explaining consumer responses to prescription drug advertisingSumpradit, Nithima; Bagozzi, Richard P.; Ascione, Frank J.; Wright, Len Tiu