Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/146502
Authors: 
Adena, Maja
Huck, Steffen
Year of Publication: 
2016
Series/Report no.: 
WZB Discussion Paper SP II 2016-308
Abstract: 
While increasingly popular in many domains crowdfunding remains largely un-derresearched and little is known about the best way to encourage participation. In a field experiment we vary suggested amounts and test different wordings for a campaign to finance a club good - an institute's summer party with free food, drinks, and music. We find that higher suggestions shift the median and the mode of gifts from €5 to €10 at a similar response rate. We also find evidence in favor of a "donation" frame that generates higher income than a "contribution" frame.
Subjects: 
crowdfunding
field experiment
JEL: 
C93
D64
D12
Document Type: 
Working Paper

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