Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/146110 
Autor:innen: 
Erscheinungsjahr: 
2016
Schriftenreihe/Nr.: 
CAWM Discussion Paper No. 87
Verlag: 
Westfälische Wilhelms-Universität Münster, Centrum für Angewandte Wirtschaftsforschung (CAWM), Münster
Zusammenfassung: 
Media market structures are changing constantly. Traditional media outlets such as newspapers are being hard-hit by the digitalization of content, causing market exit and long-term consolidation in many countries. Competition policy in media markets is not only concerned with this trend because of reduced economic competition, but also because of potentially reduced pluralism. Accordingly, this paper analyzes the relationship between media market concentration and pluralism. In particular, we distinguish between internal pluralism, namely the range of views o.ered by a single outlet, and external pluralism, which refers to the market supply of pluralism. We show that internal pluralism is high in concentrated markets, but external pluralism is not. Moreover, a monopoly market does not necessarily o.er less pluralism than a competitive one.
Schlagwörter: 
Advertising
Concentration
Media market
Pluralism
Twosided market
JEL: 
L13
L82
Dokumentart: 
Working Paper

Datei(en):
Datei
Größe
608.45 kB





Publikationen in EconStor sind urheberrechtlich geschützt.