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Year of Publication | Title | Author(s) |
---|---|---|
2009 | Is cross-category brand loyalty determined by risk aversion? | Silberhorn, Nadja; Hildebrandt, Lutz |
Use filters to refine the search results.
Year of Publication | Title | Author(s) |
---|---|---|
2009 | Is cross-category brand loyalty determined by risk aversion? | Silberhorn, Nadja; Hildebrandt, Lutz |