Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/129973 
Erscheinungsjahr: 
2016
Schriftenreihe/Nr.: 
DICE Discussion Paper No. 216
Verlag: 
Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE), Düsseldorf
Zusammenfassung: 
We conduct a laboratory experiment that tests two fundamental predictions unique to salience theory. If an agent purchases one of two vertically differentiated products, salience theory makes the following two distinct predictions. First, it hypothesizes that a higher expected price level for both products shifts demand toward the more expensive, high-quality product. Second, it predicts that demand for the high-quality product is larger if the price level is expectedly high than if it is unexpectedly high. In our experiment, subjects purchased fast or slow internet access at different price levels. Our results strongly support both predictions of salience theory.
Schlagwörter: 
salience theory
attention
relative thinking
JEL: 
D03
ISBN: 
978-3-86304-215-8
Dokumentart: 
Working Paper

Datei(en):
Datei
Größe
446.81 kB





Publikationen in EconStor sind urheberrechtlich geschützt.