Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/129792 
Erscheinungsjahr: 
2016
Schriftenreihe/Nr.: 
Hohenheim Discussion Papers in Business, Economics and Social Sciences No. 01-2016
Verlag: 
Universität Hohenheim, Fakultät Wirtschafts- und Sozialwissenschaften, Stuttgart
Zusammenfassung: 
This paper addresses a methodological problem of choice experiments, namely the problem that respondents sometimes avoid the intellectual effort of thoroughly considering the trade-offs between different alternatives that are the essence of every choice experiment, and tick instead the next best alternative without the necessary deliberation. This kind of behaviour which is called "nontrading" in the respective literature calls into question the validity of choice experiments. In this paper, which is based on an online choice experiment concerned with consumer's tastes for table grapes with 1,000 participants, we suggest possibilities to identify potential non-traders not only by their answering behaviour but also by some general characteristics we found to be typical of this kind of respondent.
Schlagwörter: 
Non-Trading Behaviour
Discrete Choice Experiment
Table Grapes
Persistent Identifier der Erstveröffentlichung: 
Dokumentart: 
Working Paper

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