Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/128459
Authors: 
Marreiros, Helia
Tonin, Mirco
Vlassopoulos, Michael
Schraefel, m.c.
Year of Publication: 
2016
Series/Report no.: 
CESifo Working Paper 5756
Abstract: 
Personal data lie at the forefront of different business models and constitute the main source of revenue of several online companies. In many cases, consumers have incomplete information about the digital transactions of their data. This paper investigates whether highlighting positive or negative aspects of online privacy, thereby mitigating the informational problem, can affect consumers’ privacy actions and attitudes. Results of two online survey experiments indicate that participants adopt a more conservative stance on disclosing identifiable information, such as name and email, even when they are informed about positive attitudes of companies towards their privacy. On the other hand, they do not change their attitudes and social actions towards privacy. These findings suggest that privacy concerns are dormant and may manifest when consumers are asked to think about privacy; and that privacy behavior is not necessarily sensitive to exposure to objective threats or benefits of disclosing personal information.
Subjects: 
survey experiment
information economics
privacy policies
salience
self-disclosure
JEL: 
C83
L38
M38
Document Type: 
Working Paper

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