Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/128147
Authors: 
Karbowski, Adam
Year of Publication: 
2009
Citation: 
[Journal:] Kwartalnik Nauk o Przedsiębiorstwie [Volume:] 11 [Pages:] 61-65
Abstract: 
The following paper discusses the social marketing campaign ‘Drink milk. Grow to be great!’. This is the successful Polish health campaign which promotes milk drinking among Polish children. At the very beginning the case of Polish campaign is briefly presented in order to facilitate theoretical discussion in the core part of the article. Reflections on the long term effects of the given campaign and social marketing initiatives in general are included in the final parts.
Subjects: 
Social marketing
Health campaign
JEL: 
M3
Document Type: 
Article

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