Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/127271
Authors: 
Eife, Thomas A.
Coombs, W. Timothy
Year of Publication: 
2007
Series/Report no.: 
Discussion Paper Series, University of Heidelberg, Department of Economics 458
Abstract: 
The discrepancy between popular impressions of how the 2002 changeover to the euro affected prices and its actual impact is perhaps the most surprising consequence of the single currency’s introduction. Following the changeover, perceived inflation rose significantly and returned to its prechangeover level only several months later. This paper argues that people’s inflation misperceptions could have been avoided. Using principles of crisis communication, we identify the mistakes made and present policy recommendations for future changeovers
Subjects: 
euro changeover
perceived inflation
communication
perceptual crisis
JEL: 
E50
E60
Y80
Document Type: 
Working Paper

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