One of the most popular questions in information security economics is whether there are any special features relating to privacy and cyber-security products and services that separate these from traditional goods, like apples or cars. This paper is a contribution to this discussion. First, different goods and services are compared to assess whether privacy and cyber-security are in fact different. Although basic, it is enlightening. We then discuss how economics treats key features and whether the observed differences justify any ‘special’ terminology.