Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/124764
Authors: 
Chen, Jamie
Year of Publication: 
2015
Series/Report no.: 
55th Congress of the European Regional Science Association: "World Renaissance: Changing roles for people and places", 25-28 August 2015, Lisbon, Portugal
Abstract: 
The purpose of this study is to develop and estimate an integrated structural path model of the determinants of cruise demand, based on the nexus of motivation, preference, and intention of cruise tourists. The paper aims to identify the drivers of this demand in a growing competitive world market. Our model results show that different cruise motives have significant positive or negative effect on specific customer preferences and intentions, while some significant relationships between specific cruise preferences and intentions are also found. Based on our structural path model, a T-test is applied to compare the differences of cruise motivations and cruise preferences between the growing Asian market and the global cruise market, in order to trace the instrumental determinants of cruise passengers, leading to a new understanding of cruise competitiveness in different regional markets.
Subjects: 
structural equation modelling
cruise
competitiveness
motivation
preference
intention
Document Type: 
Conference Paper

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