Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/123391
Authors: 
Goette, Lorenz
Stutzer, Alois
Year of Publication: 
2008
Series/Report no.: 
WWZ Working Paper 05/08
Abstract: 
There is a longstanding concern that material incentives might undermine prosocial motivation, leading to a decrease in blood donations rather than an increase. This paper provides an empirical test of how material incentives affect blood donations in a large-scale eld experiment spanning three months and involving more than 10,000 previous donors. We examine two types of incentive: a lottery ticket and a free cholesterol test. Lottery tickets signi cantly increase donations, in particular among less motivated donors. The cholesterol test leads to no discernable impact on usable blood donations. If anything, it creates a small negative selection effect in terms of donations that must be discarded.
Subjects: 
prosocial behavior
blood donations
material incentives
eld experiment
JEL: 
C93
D64
H41
I18
Document Type: 
Working Paper

Files in This Item:
File
Size
333.49 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.