Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/121943 
Authors: 
Year of Publication: 
2015
Series/Report no.: 
International Transport Forum Discussion Paper No. 2015-11
Publisher: 
Organisation for Economic Co-operation and Development (OECD), International Transport Forum, Paris
Abstract: 
This paper explores the impact of demographic trends on the market for tourism and considers how the economic power of older tourists is being - or could be - harnessed to maximise the potential both for visitors and domestic populations. The paper also suggests strategies to capitalise more effectively on this significant and growing market for the benefit, not only of the tourism market but also for domestic populations.
Document Type: 
Working Paper

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