Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/120871
Authors: 
Woisetschläger, David
Backhaus, Christof
Dreisbach, Jan
Schnöring, Marc
Year of Publication: 
5-Oct-2015
Series/Report no.: 
Arbeitspapiere des Instituts für Automobilwirtschaft und Industrielle Produktion
Subjects: 
Sponsoring
Imagetransfer
Fußball-Bundesliga
Sponsor-Fit
Sponsoringaktivierung
Document Type: 
Working Paper

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.