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Jezkova, Renata
50th Congress of the European Regional Science Association: "Sustainable Regional Growth and Development in the Creative Knowledge Economy", 19-23 August 2010, Jönköping, Sweden
The paper deals with city marketing in the Slovak Republic, a relatively new approach to administration and development of municipalities and towns. The first effort to apply it originated in the second half of 90-ies of 20th century. The first more significant scientific works about town marketing began to appear approximately in a half of 90-ties of 20th century. The main topic was the possibility to apply foreign experience in conditions of the Slovak towns. That was mainly searching possibilities of how to apply the foreign experience (German, English and Netherlands). The most significant problems which are connected with implementation of the marketing approaches in the Slovak towns have been summarized on the base of the published studies (see the review of references), as well as the author's own experience acquired within her scientific-research activities and consultancy. The paper is based on the empiric research of city marketing implementation in all the Slovak towns (138) from a year 2003; it compares it with the results from a similar research from a year 2010. It outlines and comments the advance and a future possible development of city marketing in Slovakia.
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