Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/114696
Authors: 
Coleman, Susan
Carsky, Mary
Year of Publication: 
1996
Citation: 
[Journal:] Journal of Entrepreneurial and Small Business Finance [ISSN:] 1057-2287 [Volume:] 5 [Year:] 1996 [Issue:] 1 [Pages:] 75-83
Abstract: 
The number of businesses owned and operated by women is increasing rapidly, and women owned businesses are becoming a powerful economic force. It is estimated that half of the businesses in this country will be owned and operated by women by the year 2,000. This article describes research conducted on women owned small businesses and the nature of their banking relationships. Findings revealed that over 90% of those surveyed used banking products. A surprisingly high percentage of the women surveyed had switched banks. Major reasons for switching included poor customer service, an arrogant and condescending attitude on the part of bank personnel, and errors and mistakes. These results suggest opportunities for bank managers to improve the quality of their interactions with women business owners, a growing segment of the market.
Subjects: 
Bank
Women
Women-Owned
Woman-Owned
Bank Switching
Customer Service
JEL: 
J16
G21
G32
Document Type: 
Article

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