Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/113139
Authors: 
Rockenbach, Bettina
Pigors, Mark
Year of Publication: 
2015
Series/Report no.: 
Beiträge zur Jahrestagung des Vereins für Socialpolitik 2015: Ökonomische Entwicklung - Theorie und Politik - Session: Innovation 2 E21-V4
Abstract: 
We investigate the emergence of socially responsible (SR) production through consumer decisions. Our experimental treatments vary market competitiveness and consumers information on social responsibility in production. We show that irrespective of consumers information SR production reduces monopolistic supplier s profit and is therefore unlikely to emerge. With supplier competition, SR production positively influences consumers buying decisions and suppliers offering SR products achieve significantly higher profits, as long their price is not too high. Our results yield valuable insights into the possibilities and limitations of promoting SR production through consumer behavior, and provide evidence for positive effects of competition on moral behavior.
JEL: 
M14
C91
A13
Document Type: 
Conference Paper

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.