Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/113084
Authors: 
Grohmann, Antonia Charlotte
Sakha, Sahra
Year of Publication: 
2015
Series/Report no.: 
Beiträge zur Jahrestagung des Vereins für Socialpolitik 2015: Ökonomische Entwicklung - Theorie und Politik - Session: The effect of peers and social interaction on behaviour F02-V3
Abstract: 
This paper uses a clean experiment to investigate the impact of peer observation on the consumption decisions of rural households in Thailand. We find that those groups that observe each other show lower within group standard deviation in their decisions. At the same time, we also find that individual choice is influenced by group choice. We find that unfamiliarity with product is counteracted by peer effects. Those in a group that have higher cognitive ability are able to resist peer temptation.
JEL: 
D12
C21
D85
Document Type: 
Conference Paper

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