Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/109020
Authors: 
Michael, Bryane
Hartwell, Christopher A.
Korovkin, Vladimir
Year of Publication: 
2015
Abstract: 
The two-dimensional value chain model has served business theorists for decades. Yet, we know that integrated companies in emerging markets combine many dimensions of service and product to generate customer value. What does CP All teach us about the new "value web" concept? Using a simple model, we derive implications for returns on capital, wages and other variables which interest managers.
Subjects: 
retailing
emerging markets
JEL: 
D46
G11
Document Type: 
Preprint

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