It is a general tendency among the Hungarian fruit and vegetable producers to claim of the supermarket retail chains. However, hardly any mention is made of the successful small-scale producers, which are able to become direct suppliers. What are their characteristics, what are their individual features, what is their business philosophy? What are the reasons of their success, how are they different from those producers which are not able to supply? How do they try to solve the problems? The first part of the publication deals with these questions. In the second part the Spanish production, sale system is presented, which is totally different from the Hungarian one and which is successful both on the domestic and foreign markets. In the Annex the comparison of the concentration of the Hungarian fruit and vegetable production and that of the retail food stores is given.
commerce concentration fruit and vegetable production successful small-scale producers successful production sale system.