Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/107785 
Erscheinungsjahr: 
2015
Schriftenreihe/Nr.: 
GlobalFood Discussion Papers No. 60
Verlag: 
Georg-August-Universität Göttingen, Research Training Group (RTG) 1666 - GlobalFood, Göttingen
Zusammenfassung: 
This study examines sustainable food consumption in China and India, based on online consumer survey data. It explores which factors influence sustainable food consumption in these countries, based upon a model related to the Theory of Planned Behaviour. Structural equation modelling is used for the analysis and comparison of both countries. Among the similarities found are the significant influence of subjective norms on intention towards sustainable food consumption and the influence of perceived consumer effectiveness on sustainable food consumption behaviour. Price is identified as a barrier to sustainable food consumption. Based on these findings policy and marketing implications are given.
Schlagwörter: 
sustainable food consumption
consumer behaviour
partial least squares
China
India
JEL: 
Q13
Q18
Q19
Dokumentart: 
Working Paper

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