Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/107680
Authors: 
Buck, Christoph
Graf, Julia
Year of Publication: 
2015
Series/Report no.: 
Bayreuther Arbeitspapiere zur Wirtschaftsinformatik 60
Abstract: 
[Introduction ...] This leads us to our major research question: How to optimally set prices of mobile applications depending on their utility-classification? Each of the following chapters sequentially contributes to the answer of this question. Chapter 2 focuses on the managerial relevance of pricing and the specific characteristics of mobile applications. In chapter 3, we develop a model for mobile application pricing and derive advises for profit-maximizing mobile application pricing. The article closes with a discussion and conclusion in chapter 4.
Subjects: 
Optimal Pricing
Mobile Applications
Apps
Price
Persistent Identifier of the first edition: 
Document Type: 
Working Paper

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