Please use this identifier to cite or link to this item:
Na, Cheongho
Kim, Eungdo
Hwang, Junseok
Year of Publication: 
Series/Report no.: 
20th ITS Biennial Conference, Rio de Janeiro, Brazil, 30 Nov. - 03 Dec. 2014: The Net and the Internet - Emerging Markets and Policies
With the rapid development of ICT, smart society has been arrived. Smart devices also make user's role change and be powerful. In other words, user's power is stronger by smart devices in smart media industry and especially social environment like application market is catalyst for growth of user's role and power. On the other hand, it is hard for a firm to have all abilities and sources in this sudden change. Therefore, firms have to make their strategy considering user's role. For that reason, firms can use networks such as university, researcher, firm and user from the viewpoint of open innovation. I argue that users have some roles as one of the main agents in smart media industry affecting firm's strategy and performance.
Open innovation
smart media industry
s role
Document Type: 
Conference Paper

Files in This Item:
535.83 kB

Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.