Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/106129
Authors: 
Giessmann, Andrea
Feurer, Sven
Schneider, Thomas
Wenzel, Stefan
Year of Publication: 
2015
Abstract: 
Platform as a service (PaaS) solutions are changing the way how software is produced, distributed, consumed, and priced. To be competitive on the market, PaaS providers have to be aware of drivers of successful platforms and design or adjust solutions accordingly. Surprisingly, prior research has made little attempt to investigate consumers’ preferences on PaaS that influence developers’ choice on PaaS solutions. This paper examines this understudied issue through a conjoint study. Based on the results, SAP`s engineering response is present in terms of SAP`s OnDemand Platform, SAP`s Business ByDesign Studio, SAP HANA Cloud solution as well as SAP`s Store.
Subjects: 
platform-as-a-service
paas
enterprise software
enterprise platform
app store
platform business model
software ecosystem
Document Type: 
Preprint

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