Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/105292 
Erscheinungsjahr: 
2012
Quellenangabe: 
[Journal:] UTMS Journal of Economics [ISSN:] 1857-6982 [Volume:] 3 [Issue:] 2 [Publisher:] University of Tourism and Management [Place:] Skopje [Year:] 2012 [Pages:] 167-179
Verlag: 
University of Tourism and Management, Skopje
Zusammenfassung: 
Firms entering new markets face a difficult challenge: how to manage the innovation process to satisfy specific clients' requests. In view of its geographical location and business friendly policies Dubai has become the gateway between East and West. Thus, European travel & tourism industry predicts business development. Prior research suggests that managers should consider religious factors to avoid strategic drift. In this paper we explore what kind of innovations should be introduced in travel service to comply with specific clients. We argue that after a long period of strategic and market analysis, the very affected conceptual step is "service development and market testing". Our arguments are supported by empirical analysis.
Schlagwörter: 
travel management
tourism innovatio
hospitality
innovation process
Dubai
tourism economics
JEL: 
F23
L83
Dokumentart: 
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