Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/105292
Authors: 
Di Foggia, Giacomo
Lazzarotti, Valentina
Pizzurno, Emanuele
Year of Publication: 
2012
Citation: 
[Journal:] UTMS Journal of Economics [ISSN:] 1857-6982 [Volume:] 3 [Year:] 2012 [Issue:] 2 [Pages:] 167-179
Abstract: 
Firms entering new markets face a difficult challenge: how to manage the innovation process to satisfy specific clients' requests. In view of its geographical location and business friendly policies Dubai has become the gateway between East and West. Thus, European travel & tourism industry predicts business development. Prior research suggests that managers should consider religious factors to avoid strategic drift. In this paper we explore what kind of innovations should be introduced in travel service to comply with specific clients. We argue that after a long period of strategic and market analysis, the very affected conceptual step is "service development and market testing". Our arguments are supported by empirical analysis.
Subjects: 
travel management
tourism innovatio
hospitality
innovation process
Dubai
tourism economics
JEL: 
F23
L83
Document Type: 
Article
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