Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/104201 
Autor:innen: 
Erscheinungsjahr: 
2006
Schriftenreihe/Nr.: 
Munich Discussion Paper No. 2006-19
Verlag: 
Ludwig-Maximilians-Universität München, Volkswirtschaftliche Fakultät, München
Zusammenfassung: 
The existing literature on "two-sided markets" addresses participation externalities, but so far it has neglected pecuniary externalities between competing platforms. In this paper we build a model that incorporates both externalities. In our setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or complement. Surprisingly, there exist cases in which platforms benefit from market entry. Moreover, we show that from a welfare point of view perfect competition is not always desirable.
Schlagwörter: 
two-sided markets
broadcasting
advertising
market entry
digital television
JEL: 
D43
L13
L82
Persistent Identifier der Erstveröffentlichung: 
Dokumentart: 
Working Paper

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