Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/103691
Authors: 
Hintsches, André
Spengler, Thomas S.
Volling, Thomas
Wittek, Kai
Priegnitz, Gerald
Year of Publication: 
2010
Citation: 
[Journal:] BuR - Business Research [ISSN:] 1866-8658 [Volume:] 3 [Year:] 2010 [Issue:] 2 [Pages:] 173-190
Abstract: 
While revenue management (RM) is traditionally considered a tool of service operations, RM shows considerable potential for application in manufacturing operations. The typical challenges in make-to-order manufacturing are fixed manufacturing capacities and a great variety in offered products, going along with pronounced fluctuations in demand and profitability. Since Harris and Pinder in the mid-90s, numerous papers have furthered the understanding of RM theory in this environment. Nevertheless, results to be expected from applying the developed methods to a practical industry setting have yet to be reported. To this end, this paper investigates a possible application of RM at ThyssenKrupp VDM, leading to considerable improvements in several areas.
Subjects: 
linear programming applications
make-to-order
manufacturing
steel industry
capacity control
Persistent Identifier of the first edition: 
Document Type: 
Article

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