Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/101429
Authors: 
Evens, Tom
Year of Publication: 
2014
Series/Report no.: 
25th European Regional Conference of the International Telecommunications Society (ITS), Brussels, Belgium, 22-25 June 2014
Abstract: 
The TV industry has evolved into a multi-sided market in recent years, with distribution platforms increasingly occupying a central position in the market. Whereas until recently their business models resembled that of utility providers, distributors start playing a multi-sided role, liaising with third-party content providers, advertisers and viewers. As a result, we might expect a struggle for platform leadership between TV broadcasters and distributors. This struggle is further intensified by the rise of over-the-top (OTT) TV platforms, which challenge existing power relationships in the TV industry and give rise to conflicts of interests in the media value chain. This paper attempts to provide a deeper understanding of the platformisation in the TV industry, and explore the levers both TV broadcasters and distributors employ in building power to pursue platform leadership.
Subjects: 
TV industry
platformisation
business models
power
Document Type: 
Conference Paper

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