Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/101428 
Autor:innen: 
Erscheinungsjahr: 
2014
Schriftenreihe/Nr.: 
25th European Regional Conference of the International Telecommunications Society (ITS): "Disruptive Innovation in the ICT Industries: Challenges for European Policy and Business" , Brussels, Belgium, 22nd-25th June, 2014
Verlag: 
International Telecommunications Society (ITS), Calgary
Zusammenfassung: 
The main objective of the ongoing study is to investigate obstacles and driving forces affecting organization adoption of innovation. In order to that an example of the mobile payments applied in the Swedish retail industry has been used. The main analyzed factors are: adopter characteristics, supplier marketing activity, perceived innovation characteristics, social network, and environmental influences. The analysis of case study findings helped to estimate some common trends in the adoption of mobile payment services by retailers. As a result, the analyzed factors were categorized as obstacles or driving forces to adoption of the mobile payments.
Schlagwörter: 
Mobile Payment Services
Organizational Acceptance of Technology
Service Adoption
Mobile payments
Mobile payment services
Retail, Merchants
Dokumentart: 
Conference Paper

Datei(en):
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