Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/101414
Authors: 
Bouwman, Harry
Carlsson, Christer
Carlsson, Joanna
Nikou, Shahrokh
Sell, Anna
Walden, Pirkko
Year of Publication: 
2014
Series/Report no.: 
25th European Regional Conference of the International Telecommunications Society (ITS), Brussels, Belgium, 22-25 June 2014
Abstract: 
In this paper we will discuss Nokia's struggle to find a sustainable approach to the Smartphone market. The findings are based on (i) a review of Nokia's history, and specifically on how Nokia dealt with introducing new, more or less smart handsets, (ii) on interviews with managers from Nokia and (iii) on data collected on mobile phone usage in 2003 -2011 in Finland. We contribute to insights on how a company with an active innovation policy, product launch and market segmentation strategy failed to maintain its dominance on the mobile handset market.
Document Type: 
Conference Paper

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