Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/100273
Authors: 
David M. Woisetschläger
Christof Backhaus
Jan Dreisbach
Marc Schnöring
Year of Publication: 
19-Aug-2014
Series/Report no.: 
Arbeitspapiere des Instituts für Automobilwirtschaft und Industrielle Produktion
Subjects: 
Sponsoring
Fußball-Bundesliga
Imagetransfer
Sponsoringaktivierung
Document Type: 
Working Paper

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.