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    <link>https://hdl.handle.net/10419/324673</link>
    <description />
    <pubDate>Sat, 09 May 2026 19:52:01 GMT</pubDate>
    <dc:date>2026-05-09T19:52:01Z</dc:date>
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      <title>Kundenpräferenzen für Bio-Lebensmittel in Deutschen Lebensmittelläden. Ergebnisse eines Discrete-Choice Experiments</title>
      <link>https://hdl.handle.net/10419/324730</link>
      <description>Title: Kundenpräferenzen für Bio-Lebensmittel in Deutschen Lebensmittelläden. Ergebnisse eines Discrete-Choice Experiments
Authors: Gericke, Jens; Mehn, Audrey; Rommel, Kai
Abstract: Hintergrund: Diese Studie leistet einen Beitrag zur Erforschung des Verbraucherverhaltens im Lebensmittelsektor und untersucht die Determinanten der Zahlungsbereitschaft für Bio-Produkte wie Milch, Fleisch, Äpfel, Kartoffeln und Wein, die in deutschen Märkten für den schnelldrehenden Konsum dauerhaft verfügbar sind. Ziel der Studie ist es, die Zahlungsbereitschaft zu ermitteln und den Einfluss ausgewählter sozioökonomischer Variablen auf die Präferenzstruktur aufzuzeigen. Design/Methodik/Vorgehensweise: Die Autoren wenden ein Discrete Choice Experiment an, um die Zahlungsbereitschaft und sozioökonomische Determinanten valide zu bestimmen. Es wurden 400 Interviews mit jeweils acht Wahlkarten durchgeführt, was zu 3.200 Datensätzen führte. Die Verwendung eines Multinominal- und eines Latent-Class-Modells liefert Aussagen über die Heterogenität der Variablen innerhalb und zwischen den Klassen, indem Klassen auf der Grundlage statistisch gewichteter soziodemografischer Merkmale gebildet werden. Ergebnisse: Die Ergebnisse zeigen signifikante Einflüsse der meisten Merkmalsausprägungen auf die Nutzenfunktion in beiden Modellen und eine stark heterogene Verteilung der Zahlungsbereitschaft zwischen den beiden gebildeten Klassen. Originalität/Wert: Die Ergebnisse beleuchten nach Kenntnis der Autoren den deutschen Markt für intensiv genutzte Bioprodukte und können zur Optimierung von Marketingkonzepten für den Lebensmitteleinzelhandel speziell auf dem deutschen Markt genutzt werden.</description>
      <pubDate>Sun, 01 Jan 2023 00:00:00 GMT</pubDate>
      <guid isPermaLink="false">https://hdl.handle.net/10419/324730</guid>
      <dc:date>2023-01-01T00:00:00Z</dc:date>
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    <item>
      <title>Optimizing Production of Fashion Goods as Means to a More Sustainable Garment Industry – An Assessment of the Literature</title>
      <link>https://hdl.handle.net/10419/324729</link>
      <description>Title: Optimizing Production of Fashion Goods as Means to a More Sustainable Garment Industry – An Assessment of the Literature
Authors: Schuck, Katharina A.; Perret, Jens K.
Abstract: Objectives: The overall objective is to create awareness that production scheduling methods represent highly val-uable tools in contributing to a more sustainable garment manufacturing. Further, a structured illus-tration of existing objectives of production scheduling is provided by grouping them according to their influence on the production runs. Based on this, it is demonstrated how each of the six groups would entail beneficial sustainability effects. Theoretical Framework: The theoretical framework is based on six decades of research, which produced a broad range of con-tributions to production scheduling for different production layouts and designs (flow-shop, job-shop, assembly lines), covering the full range of fashion production designs. Method: Methodologically, a literature review and an accompanied analysis are provided. Results/Implications: While the economic advantages of production planning are obvious, the discussion revealed that liter-ature already contains considerable potentials for optimizing garment production, which, however, need to be applied to the fashion context, especially when it comes to enhanced sustainable business practices. As the link between optimization and holistic sustainability has received limited attention, this article presents a comprehensive conceptual view on the topic and provides decision makers and researchers with valuable inputs on which optimization approaches can support a company's sustain-ability efforts.</description>
      <pubDate>Sun, 01 Jan 2023 00:00:00 GMT</pubDate>
      <guid isPermaLink="false">https://hdl.handle.net/10419/324729</guid>
      <dc:date>2023-01-01T00:00:00Z</dc:date>
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    <item>
      <title>Natural Language Processing in IT Ticketing Systems. A conceptual framework for Question-and-Answering machines based on GPT-Algorithms</title>
      <link>https://hdl.handle.net/10419/324733</link>
      <description>Title: Natural Language Processing in IT Ticketing Systems. A conceptual framework for Question-and-Answering machines based on GPT-Algorithms
Authors: Becker, Marcus; Prokop Dayrell de Lima, Erika
Abstract: This research is a feasibility study to design a Natural Language Processing (NLP) system within a Ques-tion-and-Answering (Q&amp;A) environment for internal IT help desk ticketing operations. The proceedings will be used to develop a conversational agent for an IT consultancy company. Tests with few-shot learning algorithms were performed by calibrating two GPT-2 language models. Another benchmark model was tested on the most recent GPT-3 standard. The input data stems from software license release requests of an internal IT help desk. The final model will be a hybrid approach of first guidance by an automated agent and a human expert intervention for more complicated IT problem. The agent will improve itself by constantly evaluating user feedback.</description>
      <pubDate>Sun, 01 Jan 2023 00:00:00 GMT</pubDate>
      <guid isPermaLink="false">https://hdl.handle.net/10419/324733</guid>
      <dc:date>2023-01-01T00:00:00Z</dc:date>
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    <item>
      <title>Interior Architectural Branding – The Implementation of the Brand Identity at the Point of Sale by Means of Interior Design</title>
      <link>https://hdl.handle.net/10419/324731</link>
      <description>Title: Interior Architectural Branding – The Implementation of the Brand Identity at the Point of Sale by Means of Interior Design
Authors: Westermann, Arne; Böckenholt, Rebecca; Ghorbani, Mijka; Messedat, Jons
Abstract: Today it becomes increasingly difficult to differentiate brands from competitors. A strong brand iden-tity is a prerequisite for achieving this differentiation. Existing research concerning the Point of Sale has focused primarily on the influence of store design on sales and consumer buying decisions, but not on its influence on brand perception. To fill this gap, we developed an explorative study design focusing on one exemplary brand. We first examined how the brand personality is expressed in stores, second, we analysed the influence of the store design on the consumer perception of the brand with a representative online survey. Our study shows that interior design elements are well suited to express the brand personality.</description>
      <pubDate>Sun, 01 Jan 2023 00:00:00 GMT</pubDate>
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      <dc:date>2023-01-01T00:00:00Z</dc:date>
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