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    <title>EconStor Community: Academic Society for Corporate Management &amp; Communication – An initiative of the Günter Thiele Foundation, Leipzig</title>
    <link>https://hdl.handle.net/10419/113288</link>
    <description>Academic Society for Corporate Management &amp; Communication – An initiative of the Günter Thiele Foundation, Leipzig</description>
    <pubDate>Thu, 30 Apr 2026 02:42:11 GMT</pubDate>
    <dc:date>2026-04-30T02:42:11Z</dc:date>
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      <title>Communication management radar 2026: Simulated communication, constrained AI agents, cognitive drift, power flux, strategic subtraction</title>
      <link>https://hdl.handle.net/10419/340015</link>
      <description>Title: Communication management radar 2026: Simulated communication, constrained AI agents, cognitive drift, power flux, strategic subtraction
Authors: Wloka, Michelle; Zerfaß, Ansgar</description>
      <pubDate>Thu, 01 Jan 2026 00:00:00 GMT</pubDate>
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      <dc:date>2026-01-01T00:00:00Z</dc:date>
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      <title>Communications Trend Radar 2024. Information inflation, AI literacy, workforce shift, content integrity &amp; decoding humans</title>
      <link>https://hdl.handle.net/10419/284410</link>
      <description>Title: Communications Trend Radar 2024. Information inflation, AI literacy, workforce shift, content integrity &amp; decoding humans
Authors: Stieglitz, Stefan; Zerfaß, Ansgar; Wloka, Michelle; Clausen, Sünje
Abstract: What does the future hold for corporate communications? The Communications Trend Radar is an applied research project. On an annual basis, it identifies relevant trends for corporate communications from the fields of society, management, and technology. The research team at the University of Potsdam (Professor Stefan Stieglitz, Sünje Clausen, MS.) and Leipzig University (Professor Ansgar Zerfass, Dr Michelle Wloka) identified the following trends for 2024: Information Inflation, AI Literacy, Workforce Shift, Content Integrity, Decoding Humans. More information on the trends can be found in the Communications Trend Radar Report 2024</description>
      <pubDate>Mon, 01 Jan 2024 00:00:00 GMT</pubDate>
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      <dc:date>2024-01-01T00:00:00Z</dc:date>
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      <title>Employee Appreciation. The value of valuing people</title>
      <link>https://hdl.handle.net/10419/300274</link>
      <description>Title: Employee Appreciation. The value of valuing people
Authors: Ruppel, Christopher; Stranzl, Julia; Einwiller, Sabine; Hagelstein, Jens; Wahl, Ingrid; Berger, Karen
Abstract: Employee appreciation, as this two-year research project by the University of Vienna shows, is more than a nice-to-have. It's a necessity to attract and retain talent in today's competitive labor market. Employees who feel valued are more likely to remain engaged, motivated, and loyal to their organization. Executives and middle managers have a crucial role to play in creating an appreciative work environment. Internal communication can amplify appreciation efforts and help create a workplace in which every individual feels valued, supported, and empowered to thrive. The detailed research findings can be read in the Communication Insights: what kind of appreciation employees expect, the effects of appreciation for employees and the company as a whole, the role of managers and internal communication professionals in expressing appreciation.</description>
      <pubDate>Mon, 01 Jan 2024 00:00:00 GMT</pubDate>
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      <dc:date>2024-01-01T00:00:00Z</dc:date>
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    <item>
      <title>Communications Trend Radar 2023. State revival, scarcity management, unimagination, augmented workflows &amp; parallel worlds</title>
      <link>https://hdl.handle.net/10419/270993</link>
      <description>Title: Communications Trend Radar 2023. State revival, scarcity management, unimagination, augmented workflows &amp; parallel worlds
Authors: Zerfaß, Ansgar; Stieglitz, Stefan; Clausen, Sünje; Ziegele, Daniel; Berger, Karen
Abstract: How do social changes, new technologies or new management trends affect communication work? A team of researchers at Leipzig University and the University of Potsdam (Germany) observed new developments in related disciplines. As a result, the five most important trends for corporate communications are identified annually and published in the Communications Trend Radar. Thus, Communications managers can identify challenges and opportunities at an early stage, take a position, address issues and make decisions. For 2023, the Communications Trend Radar identifies five key trends for corporate communications: State Revival, Scarcity Management, Unimagination, Parallel Worlds, Augemented Workflows.</description>
      <pubDate>Sun, 01 Jan 2023 00:00:00 GMT</pubDate>
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      <dc:date>2023-01-01T00:00:00Z</dc:date>
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