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    <dc:date>2026-05-09T19:52:26Z</dc:date>
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    <title>Principles of Marketing</title>
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    <description>Title: Principles of Marketing
Authors: Gomez Albrecht, Maria; Green, Mark C.; Hoffman, Linda
Abstract: Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.</description>
    <dc:date>2023-01-01T00:00:00Z</dc:date>
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    <title>Principles of Finance</title>
    <link>https://hdl.handle.net/10419/273998</link>
    <description>Title: Principles of Finance
Authors: Dahlquist, Julie R.; Knight, Rainford
Abstract: Designed to meet the scope and sequence of your course, Principles of Finance provides a strong foundation in financial applications using an innovative use-case approach to explore their role in business decision-making. An array of financial calculator and downloadable Microsoft Excel data exercises also engage students in experiential learning throughout. With flexible integration of technical instruction and data, this title prepares students for current practice and continual evolution.</description>
    <dc:date>2022-01-01T00:00:00Z</dc:date>
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    <title>Intermediate Microeconomics with Microsoft Excel®</title>
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    <description>Title: Intermediate Microeconomics with Microsoft Excel®
Authors: Barreto, Humberto
Abstract: This unique text uses Microsoft Excel® workbooks to instruct students. In addition to explaining fundamental concepts in microeconomic theory, readers acquire a great deal of sophisticated Excel skills and gain the practical mathematics needed to succeed in advanced courses. In addition to the innovative pedagogical approach, the book features explicitly repeated use of a single central methodology, the economic approach. Students learn how economists think and how to think like an economist. With concrete, numerical examples and novel, engaging applications, interest for readers remains high as live graphs and data respond to manipulation by the user. Finally, clear writing and active learning are features sure to appeal to modern practitioners and their students. The website accompanying the text is found at www.depauw.edu/learn/microexcel.</description>
    <dc:date>2021-01-01T00:00:00Z</dc:date>
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    <title>Advanced Macroeconomics: An Easy Guide</title>
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    <description>Title: Advanced Macroeconomics: An Easy Guide
Authors: Campante, Filipe R.; Sturzenegger, Federico; Velasco, Andrés
Abstract: Macroeconomic concepts and theories are among the most valuable for policymakers. Yet up to now, there has been a wide gap between undergraduate courses and the professional level at which macroeconomic policy is practiced. In addition, PhD-level textbooks rarely address the needs of a policy audience. So advanced macroeconomics has not been easily accessible to current and aspiring practitioners. This rigorous yet accessible book fills that gap. It was born as a Master's course that each of the authors taught for many years at Harvard's Kennedy School of Government. And it draws on the authors' own extensive practical experience as macroeconomic policymakers. It introduces the tools of dynamic optimization in the context of economic growth, and then applies them to policy questions ranging from pensions, consumption, investment and finance, to the most recent developments in fiscal and monetary policy. Written with a light touch, yet thoroughly explaining current theory and its application to policymaking, Advanced Macroeconomics: An Easy Guide is an invaluable resource for graduate students, advanced undergraduate students, and practitioners.</description>
    <dc:date>2021-01-01T00:00:00Z</dc:date>
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