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  2. Universitas Indonesia, Depok
  3. Faculty of Economics and Business, Universitas Indonesia

ASEAN Marketing Journal, Faculty of Economics and Business, Universitas Indonesia

ISSN: 2356-2242

Collection's Items (Sorted by Title in Descending order): 1 to 20 of 59
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Year of PublicationTitleAuthor(s)
2025Urban transportation and marketing efficiency among tomato markerters in Oyo State, NigeriaIdiaye, Chuks Onyeka; Tijani, Nafisat O.; Oluwatayo, Isaac Busayo
2025The impact of social media activities on "Labubu the Monsters" brand awareness and brand imageSadihin, Grace Javiera; Angelika, Patricia Evelyn; Putra, I Ketut Rangga Wardana; Aryaputra, Fari Agil; Otniel, Theodorus
2025The implications of religiosity and complementary determinants on the repurchase intention of halal-certified food in Indonesia 2024Siregar, Jihan Luthfiyyah; Sobari, Nurdin
2025From fashion to electronics: Analyzing shopee Indonesia email marketing content across different product categoriesTri Anita Rahayu; Rahyadi, Irmawan; Marlina, Desti; Mani, La
2025Donation collection method: Nudging to minimize cost aversionBalqiah, Tengku Ezni; Kusumawardhani, Dianti E.
2025Satisfaction as a mediator between perceptions of service quality and loyalty related to the Indonesian social security mobile appBalqiah, Tengku Ezni; Nilakurnia, Roswita; Astuti, Rifelly Dewi; Wulandari, Permata; Supriadi, Arief Dahyan; Saragih, Tarimantan Sanberto; Augustin, Eldest; Pradana, Fadly Eka; Mahaganti, Fergie S.; Pramasanti, An Nisa; Hutabarat, Rendra Hymne Fajar
2025The influence of social media interactions on consumer behavior in influencer vs. user-generated destination content: The role of source and content factorsListiawardany, Elmira; Astuti, Rifelly Dewi
2025The mediating role of market orientation in the relationship between marketing capability and social capital on innovation performanceArif, Nina Fapari; Wahyuningsih, Tri; Arifin, Andi Harmoko; Tasrim
2025Are digital and social media marketing matters for Tajikistan's youth travelers?Jamshed, Namozov; Gayatri, Gita
2025The effect of interpersonal interaction factors on buyers purchase intention in TikTok livestreaming of local fashion productTalitha, Moza Abel; Irianty, Ira
2025Study of religiosity animosity and consumer efficacy on participation in boycott affiliation of Israeli products: The moderating role of xenocentrismRamadania, Ramadania; Afifi, Muhammad Zaki; Haris, Didik Muhammad Nur; Taufiqurrahman, Abid; Elida, Sri Syabanita
2025Analysis of factors affecting the intention to use Shopee Barokah (case study on Generation Z in Semarang City)Najwa, Laila Fajri Khoirun; Kafabih, An'im
2025Perceived value and customer satisfaction in the Nigerian airlines businessesAdebayo, Adeyemi Abdulwasiu; Salau, Abdulazeez Alhaji
2024UTAUT and in-app purchase: Revealing factors driving users to switch to the premium version in online dating appsGinting, Diyanti Pratiwi; Gayatri, Gita
2024The influence of social media marketing on repurchase intention through brand awareness and perceived value in haus productKaiwa, Ogan; Yuliati, Lilik Noor; Nurhayati, Popong
2024The influence of social media marketing on purchase decision through brand image and brand trust on Larutan Penyegar Cap BadakKrisnandiva, Radya Ayu; Yuliati, Lilik Noor; Nurhayati, Popong
2024From virtual to reality: The influence of digital engagement and memorable experiences on tourist revisit intentionsWang, Tz-Li; Azizurrohman, Muhammad
2024Factors affecting the recognition of international opportunities by SME entrepreneurs: Case studies from the creative industries in IndonesiaAstuti, Novika Candra; Sakti, Intan Widuri; Suhardi, Agatha Rinta; Sari, Oktora Yogi; Oktaviani, Desy; Darajat, Zakiah
2024The empowerment of consumers with disabilities: The role of self-esteem, accessibility, and access to informationSimanjuntak, Megawati
2024Exploring the dynamics of Umbrella Brand and House of Brand strategies on organizational performance: A comparative analysisOlalekan, Ajayi; Tolulpe, Adeyeye Charles; Abdulazeez, Salau Alhaji; Abdulwasiu, Adebayo Adeyemi; Akanbi, Kamoru Lanre; Adebayo, Philips Olugbenga
Collection's Items (Sorted by Title in Descending order): 1 to 20 of 59
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