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Results 11-20 of 3368.
Year of PublicationTitleAuthor(s)
2005Advertising on TV: Under- or overprovision?Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars
2000Strategic informative advertising in a tv-advertising duopolyNilssen, Tore; Sørgard, Lars
1-Jul-2013The Quest for Innovation and Internationalization in the Middle East: Reflections on an Ultra-Short-Term Study Abroad Program in Europe and its possible transferability to Middle Eastern UniversitiesSchwald, Roland
2006Competition for viewers and advertisers in a TV oligopolyKind, Hans Jarle; Nilssen, Tore; Sørgard, Lars
2012Sponsoringstudie 2012 – Wie die Sponsoren der Fußball-Bundesliga von der Stärke der Vereinsmarken profitieren könnenWoisetschläger, David; Backhaus, Christof; Dreisbach, Jan; Schnöring, Marc
2013How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of CreativityRunge, Henrike; Botzenhardt, Florian; Ferdinand, Hans-Michael
2010Zufall und Notwendigkeit: Untersuchungen zur mathematischen Modellierung des ProduktlebenszyklusHerold, Jörg; Völker, Lutz
2012The effect of marketing spending on sales in the premium car segment: New evidence from GermanyCrespo-Cuaresma, Jesus; Stoeckl, Matthias
2014A Friendly Turn: Advertising Bias in the News MediaRuenzi, Stefan; Focke, Florens; Niessen-Ruenzi, Alexandra
2013The research on relationship among online game endorsement, adolescent involvement and game purchase intentionWu, Chao-Sen; Tsai, Li-Fen