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Results 11-20 of 4055.
Year of PublicationTitleAuthor(s)
2000Strategic informative advertising in a tv-advertising duopolyNilssen, Tore; Sørgard, Lars
2006Competition for viewers and advertisers in a TV oligopolyKind, Hans Jarle; Nilssen, Tore; Sørgard, Lars
1-Jul-2013The Quest for Innovation and Internationalization in the Middle East: Reflections on an Ultra-Short-Term Study Abroad Program in Europe and its possible transferability to Middle Eastern UniversitiesSchwald, Roland
2009Enjoy! Assertive Language and Consumer Compliance in (Non)Hedonic ContextsKronrod, Ann; Grinstein, Amir; Wathieu, Luc
2016Non-comparative and comparative advertising in oligopolistic marketsAlipranti, Maria; Mitrokostas, Evangelos; Petrakis, Emmanuel
2013How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of CreativityRunge, Henrike; Botzenhardt, Florian; Ferdinand, Hans-Michael
2012Sponsoringstudie 2012 – Wie die Sponsoren der Fußball-Bundesliga von der Stärke der Vereinsmarken profitieren könnenWoisetschläger, David; Backhaus, Christof; Dreisbach, Jan; Schnöring, Marc
2012The effect of marketing spending on sales in the premium car segment: New evidence from GermanyCrespo-Cuaresma, Jesus; Stoeckl, Matthias
2010Zufall und Notwendigkeit: Untersuchungen zur mathematischen Modellierung des ProduktlebenszyklusHerold, Jörg; Völker, Lutz
2014Football marketing and its effect on economic boomHomayounifar, Masuod; Mosaveri, Kamran Pahlavan; Shahriari, Elmira