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DateTitle Authors
2016 Mobile User Experience: Der Einfluss von kognitivem Entertainment auf die Nutzung mobiler AnwendungenZeiler, Vanessa
1-Jul-2013 The Quest for Innovation and Internationalization in the Middle East: Reflections on an Ultra-Short-Term Study Abroad Program in Europe and its possible transferability to Middle Eastern UniversitiesSchwald, Roland
Jan-2014 Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand ManagementBíró, Szilvia / Botzenhardt, Florian / Ferdinand, Hans-Michael
2006 Competition for viewers and advertisers in a TV oligopolyKind, Hans Jarle / Nilssen, Tore / Sørgard, Lars
2013 Either or Both Competition: A "Two-Sided" Theory of Advertising with Overlapping ViewershipsReisinger, Markus / Ambrus, Attila / Calvano, Emilio
2012 Competition under Consumer Loss AversionKarle, Heiko / Peitz, Martin
2013 The research on relationship among online game endorsement, adolescent involvement and game purchase intentionWu, Chao-Sen / Tsai, Li-Fen
2014 Video Killed the Radio Star? Online Music Videos and Digital Music SalesPeukert, Christian / Kretschmer, Tobias
2014 A Friendly Turn: Advertising Bias in the News MediaRuenzi, Stefan / Focke, Florens / Niessen-Ruenzi, Alexandra
2011 Targeted Advertising and Social StatusVikander, Nick

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