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Results 1-10 of 178.
Year of PublicationTitleAuthor(s)
2023Nonparametric Estimation of Sponsored Search Auctions and Impacts of AD Quality on Search RevenueKim, Dongwoo; Pal, Pallavi
2023Strategic Limitation of Market Accessibility: Search Platform Design and WelfareTeh, Christopher; Wang, Chengsi; Watanabe, Makoto
2023The expansion of varieties in the new age of advertisingBaslandze, Salomé; Greenwood, Jeremy; Marto, Ricardo; Moreira, Sara
2023The influence of the promotional mix with the application of integrated marketing instruments in the implementation of corporate branding strategies in function of competitive positioning of the brandMucunska Palevska, Valentina; Gramatnikovski, Sashko; Milenkovska Klimoska, Angela
2023How Much Influencer Marketing Is Undisclosed? Evidence from TwitterErshov, Daniel; Yanting, He; Seiler, Stephan
2023Search Engine CompetitionGarcia, Daniel
2023The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfactionButkouskaya, Vera; Oyner, Olga; Kazakov, Sergey
2022Should product-specific advertisement be regulated in pharmaceutical markets?Ishida, Junichiro; Takahara, Tsuyoshi
2022Effects of Sociodemographic Variables on Electronic Word of Mouth: Evidence from Emerging EconomiesMladenović, Dušan; Rrustemi, Visar; Martin, Sebastian; Kalia, Prateek; Chawdhary, Rahul
2022Differences between Instagram and Facebook Sponsored Posts for Small Hospitality BusinessesČuić Tanković, Ana; Perišić Prodan, Marina; Tomljanović, Doris