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Results 1-10 of 94.
Year of PublicationTitleAuthor(s)
2021Blurred boundaries: A flexible approach for segmentation applied to the car marketGrigolon, Laura
2012Análisis del efecto inmediato y diferido de la orientación al mercado sobre los resultados organizacionales. Un estudio longitudinalCauzo Bottala, Lourdes; Cossío Silva, Francisco José
2018Self-Congruence Facets and Emotional Brand Attachment: The Role of Product Involvement and Product TypeSheeraz, Muhammad; Qadeer, Faisal; Masood, Mirha; Hameed, Imran
2015Auf dem Weg zur weltanschaulichen Bekenntnisschule: Das wirtschaftspolitische Leitbild der Hochschule PforzheimMaurer, Rainer
2012An Empirical Study of the Factors Influencing Consumer Behaviour in the Electric Appliances MarketŁatuszyńska, Małgorzata; Furaiji, Fatimah; Wawrzyniak, Agata
2020Comparative Analysis of the Practice of Internet Use in the Marketing Activities of Higher Education Institutions in Poland and UkraineKisiołek, Artur; Karyy, Oleh; Halkiv, Liubov
2022Artificial Intelligence in Communication with Music Fans: An Example from South KoreaPolak, Marija; Kolić Stanić, Matilda; Togonal, Marijana
2019Consumer motives for purchasing counterfeit luxury products: Behind the status signaling behavior using brand prominencePurwanto, Pur; Margiati, Lulus; Kuswandi, K.; Prasetyo, Budi
2011A methodology approach to delineate functional economic market areas: With an iterative three-step spatial clustering procedureOberst, Christian A.
2012Brand Management in a Digital World: An examination of Hugo Boss's efforts in social mediaFähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U.